Ben Cousins on Paying to Win

Ben Cousins, former general manager of Easy EA (the division that spearheaded F2P games) gets down and dirty with a very controversial subject: how would players react if a competitive game would start selling “performance influencing” items?

It would fail, you say, just like Battlefield Heroes (the main focus of this presentation) did, right? Well, you might be surprised…

Ben Cousins – Paying to Win

Make sure you can see the notes in the ppt, it makes everything much clearer.

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