19
Jun
09

Creative Assembly Lines


http://www.gamasutra.com/blogs/ColinAnderson/20090616/1890/Creative_Assembly_Lines.php

This turns one of the basic assumptions of the games business on its head: that the idea is the key to success.  If these examples of creative factories prove anything to me it’s that the team determines the eventual quality of the product, not the idea.  How else can one explain why a film about a rat with culinary aspirations generates over $620m, or a film about a robot litter picker makes over $530m (and picks up an Academy Award!)

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