Creative Assembly Lines


This turns one of the basic assumptions of the games business on its head: that the idea is the key to success.  If these examples of creative factories prove anything to me it’s that the team determines the eventual quality of the product, not the idea.  How else can one explain why a film about a rat with culinary aspirations generates over $620m, or a film about a robot litter picker makes over $530m (and picks up an Academy Award!)


0 Responses to “Creative Assembly Lines”

  1. Leave a Comment

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s


Top Posts from the past 48 hours



  • 74,971 hits

%d bloggers like this: